The Worst Number In Business
When was the last time you felt amazing and decided… Let me go to the doctor.
Doesn’t happen.
When things are doing fine, we aren’t usually looking for ways to be safer.
But when something breaks and you didn’t prepare, well then you are extra screwed.
This is something that almost every business owner ends up running into.
The good thing is, I figured out a simple and easy system to avoid it.
So, let me tell you …
A Short Cautionary Tale Of Big Arnold
Arnold ran an ad account for a real estate business.
It was doing incredibly well. They were spending over $1000/day using Google AdWords and the ROAS was +/- 5.
Meaning: for every $1 that was put in they were making $5 back!
That’s so good it should be illegal.
One day he logs in and notices his Google account is blocked and the ads are paused.
So he gets embroiled into a ton of discussions to fix this and in the meantime there are ZERO leads coming in.
His entire business went from growing to dying in a blink of an eye.
So, if you have one lead generation method, I can also guarantee you ONE thing…
At some point it’s going to break.
It’s going to be taken away from you or stop working or competition will make it impossible.
And if you are only banking on one thing, that virtually kills you.
This is why when something starts working, we immediately start looking out for new things that we can make work.
So, how does that look like?
How To Avoid Business Death
Basically, the best way to solidify your business is really simple.
You just have to use multiple channels.
When it comes to marketing this means we branch it out across many different platforms.
Meta ads working? Awesome.
Let’s look at Youtube.
And Google.
And offline.
And direct mail.
And cold email.
And autoresponder marketing.
And affiliate marketing.
And referral marketing.
And anything else we can think of.
This is the only dependable way to become ‘Hard to Kill’.
If you want to know how we would implement this in your business, feel free to get in touch with us. Fill out the form below.